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    Selling the fraternal difference – I’ve got questions; you’ve got answers…

    We talk a lot about the “fraternal difference” – the unique factors that distinguish us from any other entity, be it a commercial life insurer or a charitable organization.  Fraternals are a breed apart – from our common bonds, to our governance structure, to our incredible ability to enhance the quality of life for our members, our communities, and our nation’s social fabric and economic health. 

    This blog posting highlights the impact of those activities by a handful of fraternals.  I’ve listed them here because the societies told us about these events or sent us clips from local and national news broadcasts that featured society spokespersons describing these activities.  I know that there are many more societies out there engaged in activities that are equally worthwhile as those listed below.  And I welcome the opportunity to shout about them from the highest mountaintop (or at least this blog and the association’s Web site; which, by the way, we’ll be revamping to better promote those outstanding “stories of service” you send us). 

    But one characteristic that many fraternals share is modesty.  Hey, it’s OK to toot your own horn.  And we’ve got to figure out a better way to accomplish that – individually and collectively.  Which brings me to the point of this posting: I want to learn more about how your society is selling the fraternal difference.  Below are a few questions that I’d like you to consider.  You can post your answers right here on the blog so that everyone can learn from your experience, or send them to me privately at jannotti@nfcanet.org.  I really want to hear from you because growing our societies by bringing in new members is the only way we can ensure a healthy future for the fraternal system. 

    1. Do fraternal activities fuel financial success?  How so?  If not, why not?
    2. Do you view your society’s fraternal/community service activities as an effective way to bring in new social and/or benefits members?
    3. Do you organize your fraternal/community service activities with this goal in mind, or are the fraternal aspects of your society different that the financial services aspects?
    4. Are your agents – captive and/or independent – actively engaged in fraternal/community service activities within their communities?
    5. Do your agents perceive such activities to be an effective way to generate new members?
    6. Do your fraternal/community service activities involve individuals and/or groups outside your membership to promote awareness of your society to prospective members?

    And now let’s showcase some recent fraternal activity success stories:

     

    OK, I’m ready to hear your answers to my questions and receive more information about the great things you’re doing in communities across the country…

     

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