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So much information, so little space…

As I’m sure you’re aware, we’re doing our best to establish the new American Fraternal Alliance brand with our key audiences.  The past week has been devoted to making sure our most important audience – you, the members – has all the information you need to let your employees, agents and brokers, and individual members know about the new name, logo, and tagline.  Thanks to all those who’ve let us know how much the like the new look.  And thanks again to the six members of the Branding Task Force – John Borgen, Catholic Financial Life; Amy Kierzek, Thrivent Financial for Lutherans; Patrick Korten, Knights of Columbus; Jill Lain-Weaver, Modern Woodmen of America; Kathleen Moriarty, Catholic United Financial; and Irene Shimoda, The Independent Order of Foresters – who put their hearts and souls into the effort to creating our new identity.

The name change has generated quite a bit of interest in the insurance trade press.  Publications and blog postings that haven’t mentioned fraternals in years are rediscovering the unique role we play in both the financial services and community services arenas.  This article from BestWire is an example of the type of coverage we’ve earned, and we are continuing our efforts to make sure that opinion leaders know exactly who we are and what we do.

Over the next few weeks, we’ll be spreading the news about the new name to state and federal public policymakers, including mailings and email blasts to legislators and regulators in state capitals across the country and on Capitol Hill.  The rebranding effort with state regulators will be capped by an event at the spring NAIC meeting in Austin, Texas.  Our outreach efforts to members of Congress will culminate with a Capitol Hill reception on Tuesday, May 3, in conjunction with the 2011 Presidents Section Mid-Year Meeting.  We hope that every member society CEO will make the effort to participate in the Section meeting and the Capitol Hill reception.

Speaking of which, Section meetings are just around the corner…

Section officers are putting the finishing touches on the programs for their 2011 Mid-Year Meetings.  Mark your calendars for the meetings that you or your staff “can’t miss” this year.  Online registration for most meetings will be available in February and registration material for the various meetings will be sent to you soon.

Fraternal and Communications Sections
Doubletree Paradise Valley Resort/Scottsdale
Scottsdale, Arizona
April 13-15, 2011

Secretaries/Human Resources Sections
L’Enfant Plaza Hotel
Washington, D.C.
April 30-May 2, 2011

Presidents Section
L’Enfant Plaza Hotel
Washington, D.C.
May 1-3, 2011

Investment Section
Wyndham Union Station
Nashville, Tennessee
May 18-20, 2011

Actuaries Section
Oak Brook Hills Marriott
Oak Brook, Illinois
June 9-10, 2011

This year the Fraternal Alliance is soliciting workshop ideas from our members, associate members, and industry outsiders who can provide fraternals with new ideas and inspiration.  Click here to view the call for presentations form and submit your ideas for upcoming section meetings and the 2011 Annual Meeting.

Missing links…

Here are a few links to articles, blogs, and news releases I thought you might be interested in…

  • Fraternal CEO Awarded “Order of Merit” from Polish President – Tim Kuzma of the Polish Falcons of America (could there be a more deserving individual?) received this award last month.  Please join me and the entire American Fraternal Alliance community in saying “CONGRATULATIONS, TIM!”
  • One more thought on New Year’s resolutions – Check out this blog posting by one of the savviest and most seasoned insurance industry advocates.  And schedule those appointments with your regulator and legislators TODAY…
  • Twenty-nine new governors have a big decision to make – Selecting an insurance regulator sets is one of the most important appointments newly elected governors can make.  Check out this article from the Competitive Enterprise Institute for some sage advice on these picks…
  • Woodmen of the World/Omaha Woodmen Partner with Georgia 4-H on Day of Service – Nothing says “fraternal” like joining forces with others to amplify the value of our good works.  Check out this release on the latest WOW effort in Georgia…

One Response

  1. Love the new name and the new look. Congratulations on the start of a great launch! We at McGladrey are pleased to be a sponsor.

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