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    You Can Grow Younger! – Guest Blog

    cocoon Wait! Don’t hit delete. This is not spam for a miracle facial cream from Eastern Europe that will help rid you of wrinkles forever. This is really an important blog post about the newest component of this year’s Alliance Annual Meeting, coming up September 4-6, in Austin, Texas – “Grow Younger Day.”

    Andrea Litewski Manager, Education

    Andrea Litewski
    Manager, Education

    I asked Joe to turn over the reins of the blog to me this week so that I could let you know what to expect on Saturday, September 6, during the Annual Meeting. This is the day that we have completely devoted to the topic of “Growing Younger.”

    Now because, like orange juice, a week without Joe is like a week without sunshine, you will remember what Joe shared in his blog post entitled, Millennials are the Future of Your Society – Whether You Like it or Not:

    “It all boils down to this: we’ve got to attract more new (and ideally younger) consumers to become fraternal members – people that purchase insurance, utilize member benefits, and support community service activities – than the current members that are passing away (or whose policies are fully paid).  And that means appealing to millennials – one of the most sought after and misunderstood demographic sectors in the history of marketing.”  

    In order to help us begin an association-wide conversation about this topic, the Alliance Board of Directors created the Generation X, Y, Millennial Annual Meeting Program Task Force and charged this group with the responsibility of planning all the content for Saturday at the 2014 Annual Meeting. The task force consists of the following members:

    • Christopher Kopka, Vice President, brightpeak financial
    • Kaitlin Kubassek, Marketing Assistant, Faithlife Financial
    • Kelsey Logan, Youth Activities Director, Western Fraternal Life Association
    • Nate Lamusga, Youth Fraternal Liaison, Catholic United Financial

    Thanks to all of you for your hard work! So what should you expect? Well, let’s start with our Saturday keynote speaker: as a millennial, Kim Lear speaks to businesses and organizations on a broad spectrum of generational topics. These include how to best leverage the strengths of a dynamic multi-generational workforce, harnessing the power of the wave of millennials continuing to enter the workforce in record numbers, how to best connect with a multi-generational customer base and tips for marketing to a multi-generational marketplace. We asked Kim to introduce herself to you via a brief video. Please click here to meet Kim. We’ve also planned a variety of workshop topics including:

    Finally, to make sure that we have representatives from the younger generation with us in Austin, the Alliance instituted the “reallygreat” Scholarship program. Application for these awards was open to Gen Y/Millennial society staff members, and those selected will receive a complimentary meeting registration, three nights free hotel room (room and tax only), and $500 to offset travel expenses to and from Austin. We are thrilled with the strong response and many applications that we have received for this program and look forward to announcing the winners in the coming weeks.

    The reallygreat” Scholarship program has been made possible by the generosity of some of our associate member firms, including our naming sponsor:

    The Alliance’s partner in event management, reallygreatmeetings.com.

    Other sponsors include:

    Wellington Management

    Andesa Services

    MSP Communications

    We are still looking for associate member organizations to support this “reallygreat” concept of helping our societies “grow younger,” by making a $500 contribution, and please contact Allison Koppel, Executive Vice President, at akoppel@fraternalalliance.org to participate as a sponsor.

    We hope that you will find something of interest to your society in the “Grow Younger” program and we look forward to seeing you and members of your board and staff in Austin! If this post helped you to make up your mind, you can register here.

    And don’t forget – the Young Professionals discount, $100 off the registration fee to member society staff born after September 1, 1979, is available only until July 18. Be sure to register them today!

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