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6 Fl!pping Lessons Every CEO Should Learn

I just finished reading Fl!p: How to Turn Everything You Know on Its Head and Succeed Beyond Your Wildest Imaginings.*  The author, Peter Sheahan, is one of the featured speakers at the 2010 NFCA Annual Meeting, September 9-11, in Chicago.  I thought the book was terrific and encourage you to a) pick up a copy and b) register for the Annual Meeting so that you can experience Mr. Sheahan in person.  Here are six of the most important lessons I learned that I intend to implement at the NFCA:

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Joe’s Special – 5 Things You Probably Missed But Shouldn’t Have…

  1. Prospects for serious debate of tax reform in Congress are slim… Acting House Ways and Means Committee Chairman Sander Levin (D-MI) recently said, "Clearly, tax reform is an issue for next year, not this year. I've heard almost no one in our ranks talk about it." That gives us a little time to build a more effective network of grassroots contacts and spread the good word about fraternals to folks on Capitol Hill (and, more importantly, in their districts back home). This is no time to rest easy. In addition to tax reform being a likely menu item for Congress in 2010, NFCA has compiled a “watch list” of 20 – count ‘em, 20!!! – states in which a detailed review of existing tax exemptions could put fraternals in the center of the target for tax reform legislation in 2011. Want to know how you can help? Contact Elizabeth Snyder, Director of Advocacy and Public Policy, at esnyder@nfcanet.org.
  2. Special Section of USA Today highlights “Sharing in the USA”… Did you see this on April 13? An entire section in USA Today devoted to articles on service and sharing. No doubt you’ll pick up some great ideas for use in your society by reading them. Can you imagine a special section on fraternals some day? I can…
  3. Learning from Lutherans… And check out this article from a recent issue of Forbes magazine. What can marketers learn from your organization? You don’t have to be the largest fraternal to be a successful one, but it sure helps to be able to learn from a society whose commitment to fraternalism is its “differentiator” in the marketplace.
  4. Young adults, men, and top earners top users of social media for insurance… Brief but compelling article
  5. Who volunteers?… Check out this series of articles from Association Metrics – including a case study on "Who Volunteers?" and see how your society stacks up and how you can improve your members’ community service commitment…

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Want new members? Leave the lodge and look online…

In case you missed it, here’s a link to an article in last Sunday’s Parade magazine about a recent survey on the boom in volunteerism in the U.S.  My question to you, dear readers, is:  How is your society capitalizing on all this "latent fraternalism"?

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Joe’s Special…

A mish-mosh of information, intelligence, and innuendo…

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Joe’s Special

A little of this and a little of that with hopefully something that you might find interesting, enlightening, or outrageous.  As always, I welcome your comments and feedback.  Let’s keep the conversation going…

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The Patient is Not Responsive…

A friend of mine passed away recently after a long illness.  In the final hours of his life, my friend was slipping in and out of consciousness.  As the family gathered to say their final goodbyes, the siblings were concerned that one son would not get home in time for my friend to be cognizant and recognize him.  Hours before the son arrived at the hospital, my friend slipped into what the doctors thought was a final coma.  His family tried to speak with him, but the doctors pronounced him “unresponsive.”  Finally my friend’s son arrived and walked into the room. 

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If people knew they had a choice…

I’m convinced that if more people knew they had a choice about where they purchase their financial service products, they would select the fraternal option.  Think about it.  If average consumers – folks who didn’t know a thing about who we are and what we do – knew that they could buy life insurance from an organization that funded social service projects in their community and encouraged members (not policyholders) to participate in volunteer efforts, my gut tells me that a much larger percentage of consumers would choose to purchase from a fraternal life insurer.  I’m also convinced that if agents knew about the fraternal option we would have a larger and more enthusiastic sales force – one that understood and embraced the marketing value of the common bond and our commitment to community service.
 

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