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What in the world is “data-driven advocacy?”

I know there are times when members may get a little annoyed by all the information their association asks them to provide.  We ask you to provide feedback on potential products and services, to evaluate meetings, to give your opinion on public policy positions under consideration by the Board, and to rate our performance and the value of association membership.  Most importantly, we ask for detailed information on your fraternal activities – everything from member benefits, to social events, to community service projects on which your society and its lodges are engaged.

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